Curiosity Invited Podcast needed a strong brand presence and a clear digital growth strategy to stand out in a crowded podcast space. B47 Media developed a complete branding package, a user-friendly website, and an innovative "virtual classroom" concept that organized content into themed learning pathways. Through press campaigns, social media management, and short-form video strategy, we grew the podcast's audience to hundreds of thousands of engaged listeners and viewers.
The podcast had great interviews but lacked cohesive branding, audience targeting, and streamlined distribution. Without professional visuals or a strong online infrastructure, the show struggled to convert casual viewers into loyal subscribers and had minimal presence across key social and streaming platforms.
We started with a brand identity overhaul—creating a brand kit with meaningful colors, symbolic logo elements, and professional photography of the host for consistent marketing materials. Next, we designed and built a fast-loading website optimized for streaming conversions and direct links to all podcast platforms. We then reimagined the YouTube channel into a "virtual classroom" by organizing episodes into distinct subjects via playlists, making navigation intuitive and engaging. We distributed multiple press releases to elevate brand visibility, and later, we launched and managed an Instagram campaign, featuring short-form reels and strategic follower growth initiatives.
1. Brand Identity Development: Logo design, color palette selection, typography guidelines, and professional headshots for marketing assets.
2. Website Optimization: Custom website with high-conversion layouts, direct streaming links, and SEO-focused architecture.
3. Virtual Classroom Concept: Categorized episodes into thematic subjects using YouTube playlists for better audience engagement.
4. Press Campaigns: Regular press releases and targeted media outreach to expand reach and reputation.
5. Social Media Management: Operated Instagram with curated posts, reels, and engagement strategies to boost followers and visibility.
The podcast surpassed 500,000 YouTube streams and grew its subscriber base to over 20,000. Instagram campaigns resulted in 30,000+ followers, while the strategic "virtual classroom" format improved viewer retention and navigation. Syndication on LA Talk Radio further amplified the podcast’s credibility and audience reach, positioning Curiosity Invited as a thought-leader in its niche.